New platforms need lots of fresh content, and Michael MacMillan has lots to sell

Charlie Keil, Innis principal and Cinema Studies Institute professor, and alumna Asha Daniere (BA ’90 Innis) comment in this Globe & Mail feature on Blue Ant Media, by John Lorinc.

"'It really is a producer’s market now,' says Charlie Keil, a University of Toronto cinema studies expert. Yet “what’s on” no longer looks anything at all like your parents’ 500-channel universe. So while content is definitely king, as the old cliché goes, the pandemic challenge for firms like Blue Ant has been figuring out how to react as viewers grow tired of buying endless subscriptions to see all of it."

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